Fanocracy by David Meerman Scott, Reiko Scott

Fanocracy by David Meerman Scott, Reiko ScottHow do some brands attract word of mouth buzz and radical devotion around products as everyday as car insurance, b2b software, and underwear? They embody the most powerful marketing force in the world: die hard fans. In this essential book, leading business growth strategist David Meerman Scott and fandom expert Reiko Scott explore the neuroscience of fandom and interview young entrepreneurs, veteran business owners, startup founders, nonprofits, and

Love Her Wild is a collection of new and beloved poems from Atticus

In her final chapter she takes up the challenge of the book's title: if a writer is to be seen as 'gifted'

Entertain the unnerving with tales from Neil Gaiman

for Masterji

in person or virtual — will care about it

Perrin and Mat

observed from the sidelines by his devoted friend Honda

Told through the perspective of a generation of children and the family of a girl named Thula who grows up to become a revolutionary

an experience that left him with a sense of deep joy and peace

acclaimed historian Karen Armstrong discusses the conception

as a young woman

and Michael Moretti